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Alabama Theater

Vendor Information

 Myrtle Beach, South Carolina 29582-5355


Website: www.alabama-theatre.com 


In the year 1991 Country Music Stars Alabama had a desire to return to their musical roots-Myrtle Beach, South Carolina where they honed and nurtured their talent and impressive three-part harmonies while playing at a local night club for tips. Wanting to bring a unique perspective to the existing entertainment industry currently on the "Grand Strand", Alabama approached Gaylord Entertainment to collaborate with Alabama in writing, directing and producing a nightly production show incorporating all musical types and styles. Garylord Entertainment, then owner of the Grand OL' Opry, Opryland, Opryland Hotels, TNN & CMT to name a few, was no starnger to big time show business. It was a natural partnership between two legends of entertainment.

With Gaylord on board, Alabama continued its mission of building the finest facility on the East Coast. They started from the inside out. The theatre design was dictated by the technical aspirations of Alabama. Only the finest state of the art equipment would do.

The lighting was designed specifically for the Alabama Theatre with over 550 fixed and automated lights controlled by a console designed by Flying Pig Systems of London, England. Only ten of these consoles exist worldwide.
The Theatre’s renowned sound system was designed by Electrotec Productions, Inc. of Los Angeles, which is widely recognized as the innovator in this type of sound system. Electrotec designs for such stars as Barbra Streisand, Paul McCartney, Rod Stewart, and the Eagles. The sound is completely digitally controlled via computer and can actually "tune" the Theatre as you would tune an instrument.

The Alabama Theatre was built in 1927 by Paramount Studios as an Alabama showcase for Paramount films. It was used primarily as a movie palace for 55 years, with the exception of the annual Miss Alabama pagent and the weekly Mickey Mouse Club. In 1987, the owners of the facility declared bankruptcy and the theatre was purchased by Birmingham Landmarks Inc., a non-profit corporation.

The new Alabama Theatre for the Performing Arts hosts many live events, as well as films, and in 1998 the Theatre hosted over 300 events attended by 460,000 Birmingham area citizens. In 1998, the Theatre underwent a complete front door to back door restoration. The work was done by EverGreene Studios from New York City.

In 8 months, the theatre went from its look of faded grandeur to a sparkling 1927 look with all the gold leaf paint either replaced or cleaned. In addition to the restoration, new carpet was installed in the ladies lounge and new drapes were installed on the stage and organ chambers.

With the restoration completed, the Theatre expects a banner year in 1999 with over 300 events and over 500,000 patrons.

Alabama Theatre is a member of the Myrtle Beach Chamber of Commerce. 

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